Aurélie Bidermann celebrated her Fine Jewelry & Fall-Winter 15/16 new collections on the occasion of Paris Fashion Week.
She hosted a very chic cocktail into the hôtel particulier "Ancien Musée d'Iéna" to reveal her latest creations.
Many friends as Caroline de Maigret, Constance Jablonski, Sofia Sanchez de Betak and Garance Doré were there to admire the colorful, fanciful collection.
Aurélie Bidermann uses this dreamlike video as a medium to showcase her new Spring-Summer 2014 collection.
Under the artistic guidance of Atelier Franck Durand, director Sebastien Haddouk creates an almost pictorial interpretation of a rendezvous ; virtually the recollection of a date. This tête-à-tête, acted by Kate Gregorieva, highlights the exquisiteness and refinement of Bidermann’s jewellery.
The clip portrays a woman in the throes of everyday life, with snippets of banal gestures shown in the spotlight. Smiles, sounds and scents, interspersed in everyday life, are elevated to a whole new meaning.
In this new film, the designer reveals here her vision of a mysterious Parisian. The character, divinely interpreted by Hana Jirickova plays her part wearing jewellery with style and sophistication, revealing the natural luminous beauty of gleaming gold as she does so. Stacked around the wrist and neck, this jewellery needs nothing else but itself. Anything extra is superfluous; it has enough presence, character and charisma of its own.
Film director Stylianos Pangalos, Art Direction Atelier Franck Durand.
It is behind the wheel of a vintage Porsche that fashion photographer Sonia Sieff finds herself on the other side of the lens to portray Aurélie Bidermann. Set off in turquoise and vermilion, the solar jewellery reveals itself in isolated fragments -wrists, hands, neck - to the beat of a split-screen film, delightfully retro.